Unlock the $1.3 Trillion Queen Bee Economy: A 3-Part Workshop Series for Tourism Leaders
A data-backed, transformational training for tourism operators, DMOs, and hospitality leaders who want to win the fastest-growing, highest-spending travel segment in Canada: women over 50.
• Women 50+ control over 55% of discretionary spending in Canada.
• They influence 80% of household purchasing and book 90% of travel for their families.
• If Canada repatriates even $3B in lost U.S. travel spending, we create 44,000 jobs in tourism, arts, culture, and hospitality.
Individual Offerings
Demographic | Socioeconomic | Digital behaviour
Healing | Celebration | Discovery | Legacy
Safety | Predictability | Authenticity | Trust
Package Offering
Who She Is | Why She Travels | What She Values