Wandering Women
Helping Wandering Women Discover Canada. We’re building a social movement — inspiring Canadian women 50+ to see their own country with fresh eyes.
At Secord Strategies, we help shape the future of Canada through smart public policy, 1-on-1 coaching, and national campaigns that move the needle.
Whether it’s advising leaders behind the scenes, speaking on stage, or mobilizing women through our flagship Wandering Women program, we specialize in women’s economic empowerment and growing Canada’s double bottom line where heritage, culture, tourism, and the creative industries drive both pride and prosperity.
Our Team
Let’s Work Together
Connect with Lisa and Susan – book your free discovery call now.
Testimonials
“These two are an example of a movement we are seeing of women over 50 single and married, exploring not only Canada but the world. This is an important segment of travelers which should not be overlooked. Lisa and Susan show that it’s okay for women 50+ to get out there, explore and have fun.”
Joel Noden
Director Of Marketing
HOCO Entertainment & Resorts, Niagara Falls
“What an adventure! We had the opportunity to welcome Susan Truppe and Lisa MacLeod to our region for a two-week tour in May. This allowed us to highlight our people, their stories, our unique tourism products and experiences and to reach a new demographic as we look to grow tourism in Northern Ontario.”
David MacLachlan
Executive Director
Destination Northern Ontario
“Watch out! Lisa & Susan are creating & curating meaning, purpose and lots of fun for their Wandering Women cohort over 50 with their new business, Secord Strategies. Join them wherever and whenever you can….you will be inspired and energized to the max!”
Nancy Griffin
President & Founder
Women, Worth & Wellness Inc.
“And I thought I knew Northern Ontario. I’ve lived here most of my life and worked in the Tourism Industry for most of it. I jumped at the unique opportunity to escort The Wandering Woman as they navigated the northern part of their Ontario tour, and together, we experienced an incredible outpouring of friendship and professionalism from across the tourism spectrum. I witnessed these incredible women openly discuss the state of our industry with complete strangers. Each time the dialogue stayed true and concise, all agreed that spending our tourism dollars in Canada is of the utmost importance. Thank you for entrusting me to help you navigate the waters up here! Let’s do it again!”
Steve Hollingshead
Former Tourism Professional
“Central Counties Tourism is proud to have partnered with Wandering Women North of 50, founders of Secord Strategies, the initiative created by Susan Truppe and Lisa MacLeod. Together with Niagara Tourism and the Ontario North RTOs, we collaborated on a campaign that delivered remarkable outcomes for Ontario’s tourism landscape. We thank the Wandering Women North of 50 for bringing this extraordinary opportunity to our organization and the greater tourism industry. This campaign proves that women have the power to shape Ontario’s tourism story— and that adventure knows no age.”
Chuck Thiebault
Executive Director
Central Counties Tourism
“Central Counties Tourism partnered with Lisa MacLeod and Susan Truppe, founders of Secord Strategies, on a campaign that showcased the strength of collaboration, the diversity of an Ontario road trip, and the transformative power of women in tourism. As primary decision makers in households, women drive the economic impact of the sector, and this campaign highlighted experiences that are unique, engaging, and unforgettable. Through their journeys, the Wandering Women met the people behind inspirational tourism businesses, uncovering stories of courage, creativity, and determination. They inspire others to embrace the road and experience Ontario with curiosity, confidence, and joy.”
Susan Boyle
Director of Marketing & Communications
Central Counties Tourism
Thank you to our partners!
